Cool chain
To maintain the quality of horticultural products, a tightly knit refrigeration network, the so-called controlled cool chain, from the farm to delivery to the client, is essential. FloraHolland is investing in developing know-how regarding product conditioning, and in systems to monitor this cool chain. These efforts are aimed at maintaining quality throughout the international distribution chain.
The goal is to put growers in a position to distinguish their product through an unbroken controlled cool chain to the client. Transparency is key to establishing the client’s trust in the quality and freshness of the products.