Individual Commercial Customization
Do you require support in market development, product development, product introductions or promotion and communication efforts? FloraHolland can offer you (as an individual supplier or as a member of a growers’ association) Individual Commercial Customization. After a preliminary in-depth discussion, we will determine what kind of support we may offer you. Naturally you will be informed of potential costs in advance.
More information
Fleur Primeur and Plant Primeur: please contact your auctioneer.
Presentation greenhouse, Sample train and bus: please contact your MVA regional sales representative.
Trade shows and events: please contact Marketing Services at +31 (0)297 – 39 36 12.
Individual Commercial Customization: call +31 (0)292-39 22 19 or contact your account manager.
Commercial support: Customization
Do you require commercial support customized to suit your situation perfectly? Hire your own personal sales representative or take advantage of FlorConcepting.
Personal sales representative
In addition to the Basic package or the Service package you may choose to receive specific support in the area of marketing and sales. Support completely geared to suit your needs. This could be trade show participation, or using the services of a personal sales representative. Personal sales representatives are available to serve you exclusively for one day a week. He or she acts as the public face of your nursery to the trade. Together with this representative, you will determine your sales objectives and course of action. Agreements are formalized in a sales plan.
FlorConcepting
FlorConcepting is a service where FloraHolland works closely with you to develop product concepts. All our available knowledge and expertise is applied in an integrated approach during this process. To develop new ideas, we utilize a step-by-step plan where all phases are addressed. From generating ideas, developing and testing concepts straight through to introduction and evaluation.