Do you want to shine extra light on your new product? FloraHolland can help your novelties gain wider recognition. It does not matter if you introduce a new flower or plant using the clock or through mediation. This service is free of charge.
Media we might employ include the digital novelty newsletter and the website. There are many other possibilities, however.

Trade shows
FloraHolland shines the spotlight on your novelties to attract a wide audience at (inter)national trade shows and product presentations. For instance, FloraHolland may present your novelties during trade shows such as the International Horti Fair, Plantarium, GLEE and IPM-Essen. We also position new products prominently on display at our cash & carrys, in the presentation rooms at the auction clocks and in our Intermediary Office.

FloraHolland Award
To encourage development of new products, each year FloraHolland presents the FloraHolland Award. A panel of experts decides the winners of the FloraHolland Award in two categories: successful market introduction and most promising novelty product. The FloraHolland Award is given out annually.

National media and trade publications
Want to see your novelty product in the press? FloraHolland brings your novelties to the attention of the national media and trade publications. Products regularly feature on the television program Tuinruimers. It is also possible to have your product profiled in the (national) daily newspapers or magazines such as FleurCreatief, FleurMagazine and Libelle.

Register
Interested? You may register your novelty products with the Marketing Department in Aalsmeer: telephone +31 (0)297 – 39 27 28 
Other locations: +31 (0)174 - 63 29 41
We will then contact you to discuss how we may give your product the best possible exposure.